Products

Insurance

Nine lines of cover, arranged around what you actually stand to lose.

Sequence

The order we would put them in

Not everything at once, and not everything for everyone. This is the order that protects the most for the least, for most households.

1

Health Insurance · First

Before anything else. A single hospitalisation can undo years of investing, and cover gets more expensive and more conditional every year you wait.

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2

Term Life Insurance · Second

If anyone relies on your income or your unpaid work. Adequate term cover is the cheapest, most powerful instrument most families will ever hold.

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3

Personal Accident · Third

The gap between the other two: you survive, you cannot work, and neither health nor life insurance replaces the income.

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4

Critical Illness · Fourth

A lump sum on diagnosis, for everything a hospital bill never captures — lost income, a caregiver’s lost income, and the long tail after discharge.

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5

Motor, Home, Travel, Cyber · As applicable

Driven by what you own and what you do. Motor cover is compulsory. The others follow the asset — a home, a trip, a digital life.

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6

Business Insurance · If you employ

People, premises, goods in transit and liability. Statutory obligations first, commercial covers around them.

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How we work

What we do differently

Protection before accumulation

There is no point compounding a portfolio that a single uninsured event can liquidate. We size protection first, then invest what is left over — not the other way round.

The wording is the product

Brochures compare on price and headline numbers. Claims are settled on definitions, waiting periods, sub-limits and exclusions. We read those with you before you buy, not after you claim.

Cover sized to a liability, not to a round number

Every recommendation starts from a figure we can defend — outstanding loans, years of income to replace, the cost of rebuilding, the treatment you would actually seek.

No bundling by default

Protection and investment do not have to be bought together. Bundling is convenient and it usually means less cover per rupee. We secure the protection first and decide about the savings separately.

One adviser who knows the whole file

Insurance placed piecemeal produces gaps and duplication in equal measure. Held together, the covers can be checked against each other.

Commission disclosed

We are paid a commission by the insurer on anything we place. We tell you that plainly, before you commit.

Before you buy anything

Four questions worth answering first

Who depends on your income?

If anyone does, term life cover comes before almost everything else. If genuinely nobody does, it may not be needed at all — and we will say so.

What would a serious hospitalisation cost where you live?

The answer differs by several multiples between a metro and a smaller city. It should drive your sum insured rather than a default figure.

What could you not replace out of savings?

A home, a vehicle, a year of income, a business’s stock. Those are the things worth insuring. Small, affordable losses are usually cheaper to absorb than to insure.

What does your employer already give you?

Group health and group accident cover are real, and they end with the employment. Treat them as a supplement to your own policy, never as a replacement for it.

We would rather work through these with you in twenty minutes than issue a policy you did not need.

Free consultation

Let us look at what you already hold

Most people are over-insured in one place and uncovered in another. Send us what you have — we will tell you honestly where the gaps and the overlaps are, before recommending anything new.

  • A senior advisor reviews your existing policies
  • Gaps and duplication identified in writing
  • Cover sized against liabilities, not against a target
  • No cost and no obligation
+91 99308 07175 Mon–Sat, 10:00 AM – 7:00 PM IST

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Take the first step

Not sure which of these you actually need?

Insurance is worth buying only where the loss would be one you could not absorb. A short conversation is the fastest way to work out which of these nine that is true of for you.